New Car : The VW Ultimatum

The VW Ultimatum

Just in time for the release of the wildly popular movie The Bourne Ultimatum, Volkswagen has created an online stunt stimulator as part of a product tie-in that includes placement of several VW vehicles, including the Touareg and the Golf GTI, in the film. Aspiring directors and stunt drivers can go to Bourne Stunt Stimulator to test their skills in creating a series of stunts similar to those in the movie. Users can combine any of six VW vehicles with different explosions, speeds, props and sound effects; employ hundreds of different camera angles; or edit various sequences, and then play back the results for friends.

The stunt simulator is part of the automaker's ongoing "See Films Differently" marketing campaign. In its opening weekend, The Bourne Ultimatum grossed more than $70 million to displace The Simpsons Movie. (www.edmunds.com)